158: Founder of Atlas Defense, Marc HolleyJanuary 24, 2017 by Cigars and Sea Stories | Be the first to comment »
On this episode of Cigars and Sea Stories, Mike is chatting with founder of Atlas Defense, Marc Holley. Atlas Defense is the materialization of Marc’s vision to create a personal protection coaching service that commits to the development of confidence through competence in every client. Holley synthesized his years of experience in the military and security industry into something more applicable and relevant to the modern civilian world.
Marc’s spent 8 years of service in the United States Marine Corps, transitioning into corporate risk management. He joined the United States Marine Corps Reserve in 2008 as a Military Police Officer and later was assigned the additional military occupational specialty of Combat Marksmanship Coach. He deployed in support of Operation Enduring Freedom in 2011 to jointly train the Afghan National Police in Uruzgan Province alongside the Australian Federal Police. In that 8 month deployment, he was meritoriously promoted to Corporal and assisted in training over 700 Afghan National Police officers. Shortly after his return home, Marc took part in Southern Accord, another joint training mission in South Africa with the South African National Defense Force. In that short 4 week training evolution, Marc again assisted in training a foreign military on personal firearms, crew served machine guns, tactics, and non-lethal munitions. It was in those experiences that Marc began noticing some commonalities in students of all nationalities, backgrounds, age, race, even orientation. It was this simple fact that made him realize that professional personal protection training should be accessible to everyone.
After returning home from Afghanistan in 2011, Marc began working in corporate security and eventually was promoted to the position of Global Watch Officer for Thomson Reuters’ Americas Security Team. His duties there consisted primarily of travel security planning, crisis management, and employee security in North and South America as part of a small remote team. Major events that he assisted in planning and responding to included the Boston Marathon bombing, the civil unrest surrounding the Confederation and World Cup in Brazil, and a litany of other events that activated Thomson Reuters’ Crisis Management team.
Throughout these experiences, Marc took keen notice of the most efficient and concise methods in the training, risk management, and corporate security environment. Instead of taking all of the bad learning experiences as simply negative energy, Holley recognized the opportunity behind every failure or inefficiency he witnessed as an employee or Marine. On his last job as a private security contractor in Afghanistan in 2015, Marc finally committed to his vision and wrote his business and training plans for Atlas Defense. Returning to the United States in December of 2015 and starting Atlas Defense in 2016 was challenging but continues to be the strongest factor driving continuous self-improvement within Holleyand Atlas Defense.
With Atlas Defense‘s operations in full swing now, they have active and interstate clients in Progressive Firearms Training, Situational Awareness, Permit to Carry, and remain engaged a number of other volunteer activities like Boys to Men Club and working with veterans clubs at local community colleges. Marc created Atlas Defense with an open architecture to catalyze a truly mobile business that can deliver its products anywhere. Using the advantage of being mobile, Holleydecided to offer his classes as a luxury product. Doing this ensures that not only he is fairly compensated for his time, but also drives home how seriously Atlas Defense expects clients to take this training.
2017 is expected to be another year of building and growth for Atlas Defense. Starting mid-January, Holley will be participating in the EPIC program at the Minneapolis Bunker Labs chapter. Atlas Defense is looking forward to growing their network, capitalize on previous successes, learn new problem solving perspectives, and take on any new challenges presented with his fellow veteran entrepreneurs.
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